Often when you hear experts talk about machine learning and artificial intelligence, it’s easy to feel alienated. A common sentiment we hear from entrepreneurs is that it can be hard to get beyond the buzzwords and grasp the specifics of what ML and AI can actually accomplish. At Georgian, we’re fortunate to work closely with…

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The CRO – or Chief Revenue Officer – is a position that has become increasingly prevalent in the SaaS world in the past 5 years. Having an experienced CRO to lead your revenue team is key to scaling up, but based on feedback we’ve heard from CEOs and executive teams, it isn’t always abundantly clear…

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In both of the startups I have been involved with, I learned the hard way that there is a massive difference between customer retention and user retention. Particularly in B2B SaaS, startups can scramble to retain customers even if their user adoption isn’t high. As a founder, you can ask customers to trust you and promise that things…

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